Client: Linda Yaccarino: The Woman Now Running Elon Musk’s X
She spent decades behind the scenes of the media world — now, she’s suddenly at the center of one of the most chaotic companies on Earth.
In this video, we dive into the story of Linda Yaccarino, the woman Elon Musk handpicked to run X (formerly Twitter). Who is she? Why her? And what does she really bring to a platform that’s been called everything from “free speech central” to “a sinking ship”?
We trace Linda’s path from growing up in a tight-knit Italian-American family in New York… to becoming the powerhouse behind billions in advertising revenue at NBCUniversal. She’s been called “tough,” “brilliant,” and “a fixer” — exactly the kind of person Musk might need.
But things get complicated. She’s now trying to balance Elon’s wild, unpredictable brand of leadership with the demands of rebuilding trust with advertisers, users, and the entire world watching.
Inside this video:
How Linda reshaped the TV ad world
Her real influence at X — and what she doesn’t control
The awkward moments, the media spin, and the pressure she’s under
Whether you’re into tech, power, or people who step into impossible roles — Linda’s story is more than just a headline. It’s a masterclass in navigating chaos with calm.
This isn’t just about Musk. It’s about the woman he’s now trusting with his most controversial platform yet.