Client: BuildX

Every startup begins with a question. For BuildX, it was: How do we turn bold ideas into tools that actually build the future?

At Setspace, we partnered with BuildX early — while they were still shaping their identity, vision, and voice. Our role was to help them look and sound like the company they were becoming.

We started from the ground up:

• A brand identity system that felt modern, clean, and confident — without losing approachability

• A logo and color palette built to stand out in the startup crowd, but scale across platforms

• Pitch deck designs and product mockups that turned complex ideas into clear, visual storytelling

• Website direction and launch visuals to match their tone: direct, ambitious, and practical

What made BuildX different was their clarity — no fluff, no ego. Just solid tools made for teams who want to build fast and build smart. Our job was to make sure their brand reflected that same mindset.

Setspace helped shape the first impression of BuildX — not with noise, but with clarity, momentum, and a deep respect for the work behind the scenes.

Because for founders, first impressions matter.
And for us, so does getting it right.