Client: Sassy Saints
Sassy Saints Mascara isn’t just makeup — it’s a statement. And our ad was designed to reflect exactly that.
From the very first frame, we set the tone with high-gloss visuals and striking close-ups that celebrate bold femininity and confidence. Our creative direction leaned into rich, empowering colors — deep blacks, golds, and vibrant highlights — to showcase the mascara’s dramatic lift and volumizing power.
The ad flows with seamless transitions between beauty shots, slow-motion lash reveals, and confident glances to camera — each moment carefully timed to a beat-driven soundtrack that commands attention. We blended product-focused shots with subtle storytelling — the transformation from bare to bold in under 15 seconds.
Typography overlays reinforced the brand’s voice: sharp, elegant, and a little rebellious — just like the women it speaks to. Every word and movement was crafted to elevate the product, while keeping it fast-paced and platform-optimized (from TikTok reels to pre-roll YouTube ads).
Behind the scenes, our team handled storyboarding, lighting, product staging, motion design, and post-production editing. The result? A commercial that not only highlights the product benefits — smudge-proof, all-day wear, volume without clumping — but also aligns perfectly with Sassy Saints’ confident, edgy brand identity.
This ad wasn’t just about mascara. It was about power, attitude, and claiming your space — one lash at a time.